While, for many fashion designers, it can seem like a long, hard road to discovery and acceptance into the fashion world, it was different for Ayesha F. Hashwani. She started offering her collection in 2005 and her label instantly received acclaim. Her label, AFH, is synonymous with refinement, with each garment epitomising glamour and a brand new depth of detail.

Ayesha takes great pride in her work and enjoys every moment creating the fresh look that embodies the contemporary woman. Her timeless pieces, uniquely finished with artisans’ expertise are exquisitely detailed and refined.

Ayesha tends to use everything from voiles to chiffons, silks and charmeuse and enjoys working with sheer fabrics, beads and crystals. Emerging from the craving for uniqueness and seasonal styling, each piece exudes a confidence which begs to be admired.

Following the design philosophy of being simple, yet chic, AFH's creations are popular with fashion enthusiasts and critics alike. Each collection exhibits a dedication to pushing the envelope and embodies a flair for the daring.

AFH strives to effortlessly fuse fashion with romance. Featuring a sexy mix of urban chic and classic glamour, coupled with an eclectic mix of unfussy details, shapes and flowy fabrics, the label accentuates the femininity of a woman without concealing her strengths.

Wearing AFH, you will feel sweet, spicy, naughty and nice, sometimes subtle and sometimes bold, but never bland.